BUILT FOR CPG
INVESTORS & BRANDS
Asto Consumer Partners
Redbud Brands
Tonic Ventures
Cheddies
Obvi
Medicine Mama
Picadas
Skoka
Asto Consumer Partners Redbud Brands Tonic Ventures Cheddies Obvi Medicine Mama Picadas Skoka
Trusted by leading CPG investors, founders, and brands.
We advise across transactions, financings, and day-to-day operations.
CPG Services
Venture & Growth Financing
We represent CPG companies and investors in seed through Series A and beyond, including SAFEs, priced rounds, notes, and growth equity. We run point on term sheet leverage, protective provisions, governance, and closing mechanics so you get capital that actually fits your next stage. Learn more.
M&A, Roll-Ups, and Founder Exits
When it is time to buy, sell, or merge, we run the full deal process from LOI to close. We handle structure, diligence, purchase agreements, disclosure schedules, earn-outs, rollover equity, and post-closing cleanup. Learn more about our recognized M&A practice.
Joint Ventures & Strategic Partnerships
We structure and negotiate joint ventures and strategic alliances for CPG brands entering new markets, launching new product lines, or scaling distribution with partners. That includes entity formation, governance and control, capital commitments, IP ownership and licensing.
Secondary Transactions
We structure founder and investor secondary transactions that provide liquidity without breaking future financing dynamics. Clean mechanics, controlled signaling, and market-standard execution. Most recently we have managed secondaries for investors in leading brands including Beatbox & Olipop.
Structured Investments & SPVs
We structure special purpose vehicles and bespoke investment structures for CPG transactions, including minority investments, joint ventures, secondaries, and strategic capital. We focus on control, economics, investor alignment, and clean downstream treatment in future financings and exits.
Commercial Agreements
We negotiate the core commercial agreements that support CPG growth, including e-commerce, retail, co-manufacturing, logistics, and key supplier arrangements. Our focus is on margin protection, IP ownership, quality controls, termination rights, and alignment with financing and exit strategy.